From Vision to Victory - The Story Behind Pursuing Excellence
The Pursuit of Excellence
Pursuing Excellence began with a simple but powerful belief: you weren’t made for average — you were made for more. Winning isn’t reserved for a chosen few. It’s built, day by day, through focus, discipline, and the courage to chase what matters most.
That’s why we created the Pursuing Excellence Planner. It’s not just paper bound together — it’s a proven system designed to help you rise above the noise, stay accountable, and move with clarity toward your boldest goals.
Every page is intentional. You’ll start your day with gratitude, sharpen your focus, and track the habits that create real momentum. Step by step, the planner turns ambition into action, and action into measurable wins — in work, life, and everything in between.
We exist for the ambitious: the professionals, entrepreneurs, dreamers, and doers who refuse to coast through life. If that’s you, know this — every day is a new chance to win. You don’t need to wait for the “right time.” The pursuit starts now, and the best is yet to come.
Our Mission
Designed For Success
We believe you were made for more. Pursuing Excellence exists to remind you that settling is never an option — your potential deserves to be realized.
Tools With Purpose
It's not just another notebook. It’s a proven system to sharpen your focus, build habits that last, and turn bold goals into real, measurable wins.
For The Ambitious
We design for ambitious professionals and dreamers who refuse to coast — with every page built to focus your mind, keep you accountable, and drive real progress.
Meet The Founder
Sidney Aulds
I’m Sidney, and I created the Pursuing Excellence Planner because I’ve lived the challenges you face — balancing big dreams with the demands of everyday life. As a licensed architect with a Bachelor’s degree and two Master’s degrees in architecture, construction, and real estate development, I spent years navigating high-pressure projects, tight deadlines, and personal commitments. Planners became my lifeline.
But after using dozens of them, I realized most weren’t complete. They either focused on productivity alone or lacked a system to turn daily effort into long-term results. In 2017, as I started my own design and construction firm, I began building my own system — combining the best features I’d seen with strategies learned from high performers and my personal experience.
The result? A tool that helps you win not just at work, but in life.
It’s more than a planner — it’s a blueprint for intentional living. Designed to cut through distractions, clarify priorities, and build lasting momentum, it helps you show up as your best self every day. Whether you’re growing a business, advancing your career, or pursuing personal mastery, the Pursuing Excellence Planner moves you from ambition to achievement without burning out.
Why Excellence Matters To Us
We live in a noisy world. Notifications, deadlines, and endless “shoulds” compete for our attention. It’s easy to lose sight of what’s truly important. That’s why the Pursuing Excellence Planner starts each day with gratitude, focus, and a clear plan. Whether you’re a student, parent, athlete, or CEO, our system is built to help you:
- Transform your mindset so you believe in your ability to win.
- Build habits that make excellence your default.
- Stay balanced so you can thrive in all areas of life.
Every day is another chance to win. We’re here to make sure you take it.
The best is yet to come — let’s pursue it together.
Step Into the Winner’s Circle
Your journey is unfolding, and every choice you make shapes the path ahead. The Pursuing Excellence Planner gives you the structure to align your vision with action and turn intention into progress. This is your moment - take the first step and move from intention to achievement.